Corporate Identity & Web Development

Situation Analysis:
Claytronics target market had changed. No longer were they simply selling to end users and as their business evolved, so did their market. As their target shifted to national distributors of educational products, it became evident it was also time to change their marketing strategies.

The challenge - evolve the new identity while embracing the old.

Corporate Identity:
Subtle changes were necessary to remain true to their roots involving their manufacturing of early childhood development products while fulfilling the needs of large corporate distributors.

Web Development:
The goal was to create a web-site which catered to distributors while still providing end users with the information they needed for projects development. A secondary objective was to create a site that was easy to navigate and informative for distributors.