Situation Analysis:
A makeover for MagniCam was long overdue. Competition was eating into marketshare, profits were eroding and the message conveyed through the web-site was misdirected and lacked any significant feature-benefit storyline.

Phase I - A complete corporate image makeover, which included: Logo, Web, Collatoral, images and icons.

Phase II - Reposition Products with an eye to postitive promotion of profit producing items.

Phase III - Create a Strategic Game Plan to increase marketshare and profitablility.